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After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001. The New York Prada Epicenter is a conversion of a space in SoHo previously belonging to the Guggenheim. The Wave – a curving space scooped out of the ground floor .
Prada Epicenter is a multi-functional space that combines retail, gallery, performance and laboratory in New York City. It is part of OMA / AMO's research into shopping as a form of public activity and a strategy to challenge the notion . Prada Epicenter New York Courtesy of Prada Of course, technology has moved on, as does Prada. But the New York Epicenter, the first of its kind, set an entirely new era for shopping – one in which selling ideas is as .The Prada New York Epicenter project exemplifies all of ARO’s strengths: detailed craftsmanship of materials, excellence in innovative technologies, vibrancy in design collaboration, use of . ‘New York Prada Epicenter’ is a place where the total sensory experiences of the brand Prada unfold. The main character of this flagship is not Prada products, but the space itself. Like installation art in a gallery, .
The New York Prada Epicenter is a conversion of a 2,200 square meter space in SoHo, formerly belonging to the Guggenheim Museum, into a flagship fashion boutique; public space; exhibition space; and experimental laboratory for .The Prada New York Epicenter project is a groundbreaking retail space marked by detailed craftsmanship, innovative technologies, design collaboration, and successful navigation of governmental approvals processes. After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001.
The New York Prada Epicenter is a conversion of a 2,200 square meter space in SoHo, formerly belonging to the Guggenheim Museum, into a flagship fashion boutique; public space; exhibition space; and experimental laboratory for .2021, PROCEEDINGS OF THE SOCIETY OF ARCHITECTURAL HISTORIANS AUSTRALIA AND NEW ZEALAND (SAHANZ) VOLUME 37. The paper investigates the collaboration between Office for Metropolitan Architecture .OMA followed the success of the New York Epicenter with a new space on historic Rodeo Drive in Beverly Hills. . the black and white marble floor and the vitrines make reference to the first Prada store from 1913 in Galleria Vittorio Emanuele II, Milan. The aluminum box is lined with a new material specifically developed for Prada: half matter . ‘New York Prada Epicenter’ is a place where the total sensory experiences of the brand Prada unfold. The main character of this flagship is not Prada products, but the space itself. Like installation art in a gallery, customers encounter Prada's products in the process of a playful spatial experience. Regarding this approach, Miuccia Prada .
After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001. The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on .The Prada Epicenter on Rodeo Drive in Los Angeles stands in a specific relation to the New York store through its horizontality and the need to connect two floors. In New York a 'wave' in the floor rolls down towards the basement; in LA a wooden plane folds up and creates a symmetrical 'hill' that supports a floating aluminium box on the second floor. Inside this volume, the main store .
The pair would later go on to create the Los Angeles Prada Epicenter together – a vast aluminium box that seems to float above Beverly Hills’ Rodeo Drive. Prada Epicenter New York Courtesy of Prada. The Epicenter did, and indeed does, make for a shopping experience that is far from obvious. Clothes are secondary to the vastness of the store .“Prada Aoyama Epicenter in Tokio. Prada Aoyama Epicentre in Tokyo.” .Dopo tre anni di ricerca, nel dicembre del 2001 Prada apre il primo Epicentro a New York, nel Guggenheim Museum SoHo di BroadwayThe Prada New York Epicenter was constructed in an occupied, landmark building adjacent to a busy subway station. Some 500 designers, consultants, fabricators, and trades people contributed to its creation. Prada and Rem Koolhaas selected ARO to join the project at the start of Schematic Design. We played an active role throughout the project .
EPICENTER NEW YORK The first of the Prada Epicenter designs, the downtown, New York Ctiy location was the first to showcase innovative shopping technology including motorized hanging display cages, translucent changing room doors that shift to opaque, and rear-view video mirrors. At the heart of the Epicenter concept is the notion that Prada shouldAlmost concurrently with the opening of the New York Epicenter, Prada embarked on its second in Tokyo with the Swiss architects Herzog de MeuronThe Prada New York Epicenter was constructed in an occupied, landmark building adjacent to a busy subway station. Some 500 designers, consultants, fabricators, and trades people contributed to its creation. Prada and Rem Koolhaas selected ARO to join the project at the start of Schematic Design. We played an active role throughout the project .
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Después de tres años de investigación y desarrollo en todas las áreas, Prada abrió su primer epicentro en el Museo Guggenheim del Soho en Broadway (Nueva York) en diciembre de 2001
rem koolhaas prada store 2001
OMA followed the success of the New York Epicenter with a new space on historic Rodeo Drive in Beverly Hills
The Prada New York Epicenter project is a groundbreaking retail space marked by detailed craftsmanship, innovative technologies, design collaboration, and successful navigation of governmental approvals processes. Prada and Rem .Casi al mismo tiempo que la inauguración del epicentro en Nueva York, Prada se embarcó también en un segundo epicentro en Tokio con la colaboración de los arquitectos suizos Herzog y de Meuron Prada considers each Epicenter store as “a little company” within a big company. The goal with the Tokyo store, as with the store in New York, is for it to continually stimulate other stores .
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Visit PRADA official website to brows and buy online the latest collections of bags, clothes, accessories and much more.The Prada Epicenter was designed by the Swiss architecture firm Herzog + de Meuron Architects in the Aoyama district, Tokyo (Japan). It was completed in 2003, and it is serves as a retail building for the Prada brand and its products. The building located in a corner has a small entrance ‘plaza’, and it is conformed by display shelves .The Bund, Shanghai's riverside avenue, will accommodate the new Prada Epicenter. As opposed to the other fashion brands that occupy former colonial buildings on the east side, the new Epicenter occupies 300m of an existing parking structure and a strip of small shops, all located under a 15m wide pedestrian boardwalk by the Huang Pu river. Hence the location is a .After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001. The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on .
Cliente Client. Prada. Arquitectos Architects. Jacques Herzog, Pierre de Meuron, Stefan Marbach,Wolfgang Hardt, Reto Pedrocchi. Colaboradores Collaborators. L .After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001. The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on .After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001. The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on .Almost concurrently with the opening of the New York Epicenter, Prada embarked on its second in Tokyo with the Swiss architects Herzog de Meuron
A series of talks at Prada Epicenter stores, in collaboration with Fondazione Prada Echoing a belief in fashion’s inherent dialectical nature - the push and pull of inspiration from the realms of art and architecture, music, cinema and more - Prada Possible Conversations reflect the plurality and layered meaning of the Prada universe
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